Sunday, March 15, 2015

Overcome the Emotional Hurdles of Selling Your Home

If you never thought you were sentimental about your home, try putting it up for sale. Suddenly every nook and cranny is the spot of some special event or sweet memory.

Then your practical side will kick in, and you’ll begin to see your home with a buyer’s eyes. You’ll have to face the fact that your home’s quirky imperfections may not seem so charming to potential buyers.
This battle between the practical and the sentimental is bound to stir up emotions for everyone in the family. But wearing your emotions on your sleeve when you’re trying to sell your home can lead to delays or even derail your home sale.

Overly Attached And Overpriced

All sellers have a tendency to overprice their homes. But those who are overly attached are even more likely to make this mistake. They believe the “right” family will fall in love with their home as it is and will be willing to pay more for it.
Home buyers rarely think that way. But they could be willing to pay more for a certain location or features that add value to the home. So go beyond simple repairs and cleaning when you prepare your home to go on the market. Stage your home to create an impression of the type of lifestyle buyers could have if they buy your home.

Prepare for Negativity Overload

The more showings you have, the more likely you are to get some criticism about your home. Then, when a buyer makes an offer, it may be lower than you expected. On top of that, contract negotiations are likely to point out even more flaws in your home.

Taking offense to this negativity could cause you to reject a low offer as “not serious.” So you hold out for a better offer, and you wait. And wait some more.
The longer you wait, the less likely you will be to get your asking price. Why waste time? Even a low offer is an opportunity to get your home sold, so don’t take it personally. With some skillful negotiating, you can turn a disappointing offer into a deal where both sides win.

Save Yourself From Stress

It’s easy to see how these emotional cycles create stress for home sellers. An experienced real estate agent can help you avoid the mistakes most do-it-yourself home sellers make. Start off right and consult an agent to help you price your home. The price you and your agent set will reflect your home’s real value—not an emotionally charged figure.
Your agent will also help you attract buyers with advice about updating and staging your home so its best features are highlighted. And, when it’s time to negotiate the sales contract, keep your sanity by letting your agent handle the details.

--

Ron Goldstein,MBA
Certified Luxury Broker@Berkshire Hathaway Chicago & St. Petersburg
Principal, Silver Professionals
chicagoluxuryrealty.com stpeteluxuryrealty.com silverprofessionals.com
(o)312-264-5846 (c)312-771-7190 (f)312-264-5746
Offices in Chicago and St. Petersburg
Connecting people w/ jobs & homes!

2014 BHHS President's Circle
http://www.daveramsey.com/blog

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LinkedIn Recommendations:

"Ron, you knocked it out of the park selling our place in TWO DAYS! Your wisdom on staging and strategy and pricing were invaluable and were absolutely what made it all happen, and in this market. You were fantastic and so attentive to detail through the whole post-offer process leading up to close. We were braced for this to be a long, arduous, and disappointing process, and because of you that couldn't have been further from the truth. You are the best -- THANK YOU!!

“Ron is a great negotiator; and extremely creative in finding ways to get the deal done. I recommend him to anyone wishing to buy or sell real estate.”

"I've had the opportunity to with Ron as well as recommend Ron to some of our clients for their real estate needs. I highly recommend Ron for his integrity, genuine concern for his clients and most importantly - great results!"

Top Qualities: Personable, Expert Negotiator, Creative

“I refered a client to Ron who needed to purchase a live/work condo. -Ron listened to the client's needs. -Found options for them to tour -Used a creative approach to help the deal close. Ron's hand's on, client oriented style was much appreciated by the client and myself.”

“Ron helped me buy and sell two homes in Chicago and I don't think we could have done it without him. His attention to detail, knowledge of the real estate market and industry and creative advice to get the best deal are second-to-none. I would recommend Ron to anyone looking for a real estate agent who will be honest with you and tell you all the detailed facts in order to make an educated buying or selling decision.”

Top qualities: Personable , Expert , High Integrity

“When it comes to buying or selling real estate I believe it will save time and money by enlisting the full services of a competent agent. I can personally recommend Ron Goldstein. Ron is experienced, very good at marketing, and knows how to utilize the best available resources to get the job done.”

“I have worked on a number of real estate transactions with Ron and have always found him to be very professional, prompt, and knowledgeable.”

“Ron is a true professional. He is a very dedicated and determined business man. His service to his clients is exceptional. He gives 110% of himself to every transaction. Ron is a self-motivator, self-efficient, reliable agent. Ron's professionalism starts with his image and ends with his work.”

Top qualities: Great Results, Personable, Expert

“If you want to work with a true professional and with someone who knows the real-estate market then I would highly recommend Ron. I purchased my house last summer and he was able to negotiate a better deal than I had expected.”

“Ron is a detail oriented Broker. He has been diligent and as active and complete a Senior Real Estate Broker as I have every known or worked with when the need eas for me, personally.

“Ron's knowledge of the real estate industry is both broad and deep, and he continuously seeks to build on this with additional training and education. His energy and creativity have contributed to his success and make him the perfect choice for anyone looking to buy or sell in today's market. I'd recommend him without hesitation!”

"I have worked for Ron's clients on several occasions inspecting their homes or condos. I have found him to be very knowlegable and always well informed about the process and the properties he is working on with his clients. He has been very responsive to my inquiries about aspects of the properties when I posed questions.
Our relationship is totally professional and has been ongoing since we met years ago while doing an inspection for a client of his who had hired me. Since then Ron has hired me to inspect properties he purchased as well as has recomended me to his clients.
He also has a good sense of humor, that makes a difference."

Sunday, March 15, 2015

Overcome the Emotional Hurdles of Selling Your Home

Overcome the Emotional Hurdles of Selling Your Home

If you never thought you were sentimental about your home, try putting it up for sale. Suddenly every nook and cranny is the spot of some special event or sweet memory.

Overly Attached And Overpriced

Prepare for Negativity Overload

Save Yourself From Stress

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