Holiday Time and my property hasn't sold..WHY?
If the listing for your home hasn’t been attracting buyers for a few
weeks in a fast-paced real estate market, or for a few months in a
slower one, you certainly have good reason to be worried.
A home doesn’t sell due to a variety of factors, some of which you can control and some of which you can’t.
Let’s
start with the things you can control, which also happen to be the most
important elements of any home’s appeal to buyers: price and condition.
Price Your Home Right, From the Start
As I tell my clients in the beginning, the correct price for your home
is based on a thorough comparative market analysis (CMA). The reason
it’s so important to price your home appropriately from the beginning is
that a home that’s priced too high will languish on the market without
any offers.
Even if you lower the price later, you will have lost
the momentum of the initial listing period and buyers will assume
there’s something wrong with the home. Eventually you may sell it, but
more than likely the final sales price will be lower than your correct
initial price would have been. Price your home too low and you have lost
out on potential profit. Buyers today don’t care what you paid for your
house when you bought it. They don’t care if you make a healthy profit
when you sell. They only care about paying a fair price in today’s
market.
Your price should be based on current local market
conditions, not on what you need to pay off your mortgage, what your
neighbor sold her place for a year ago, nor your guesstimate of what
your home is worth. The comparative market analysis (CMA) will look at
recent sales, homes that didn’t sell and were pulled off the market, and
current listings to guide your price decision. If there aren’t any
buyers making offers on your property, it might be time to lower your
asking price.
Condition of Your Home- DeClutter and Curb Appeal
Regardless of your local market conditions, buyers have high
expectations for your home, beginning with the exterior. While you don’t
necessarily have to spend a lot of money, you do need to raise the
level of your home’s curb appeal with some sweat equity. Pull weeds,
trim the grass, plant a few flowers and perhaps paint your front door to
make sure prospective buyers don’t decide to drive away.
Inside,
your home needs to be consistently clean, neat, decluttered and
depersonalized so that buyers can visualize themselves living there.
Your
Broker
should be able to suggest ways to prepare your home for a sale, which,
by the way, is nothing like the way you live in it. Your kitchen
counters should be cleared, your bed always made and your dishes always
put away in case a buyer wants to visit.
Marketing Your Home
When you
choose a REALTOR® to list your home,
make sure you ask about photos and a marketing plan. 98% of buyers look
online first at properties so it’s crucial that your home has multiple
professional-quality photos that make it look as enticing as possible,
and that your home appears on multiple websites so buyers can see it. A
listing without a photo or with one badly lit photo isn’t likely to
generate many offers.
Make Your Home Available
One of the more challenging aspects of listing your home for sale is
that you must make it available to buyers as easily as possible. Buyers
prefer to see a home without the owner there, so make sure there’s a
lockbox at your property and that you allow nearly unlimited access to
prospective buyers.
Overcome Challenges
Sometimes market conditions or a specific flaw in your home make it
tougher to sell as quickly as you would like. I can help you evaluate
the market and let you know if you need to offer particular
incentives, such
as closing-cost help. If your home has an awkward floorplan or is
located on a busy street, allow me the opportunity to come up with ways
to emphasize its positive aspects and deemphasize any negative aspects,
such as by staging the backyard or highlighting the renovated kitchen.
#chicagoluxuryrealty.com #stpeteluxuryrealty.com
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Ron Goldstein,MBA
Certified Luxury Broker@Berkshire Hathaway Chicago & St. Petersburg
Principal, Silver Professionals
chicagoluxuryrealty.com stpeteluxuryrealty.com silverprofessionals.com
(o)312-264-5846 (c)312-771-7190 (f)312-264-5746
Offices in Chicago and St. Petersburg
Connecting people w/ jobs & homes!
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